How African Designers Brought Identity and Craft to Milan Fashion Week SS ‘24

From catwalks to showroom exhibitions, the week-long showcase in Milan was a stage for African designers to unveil their most vivid creations.

A week before Milan Fashion Week, Tokyo James had pulled out from the official schedule due to tragic reasons. It was disappointing news, only because the British-Nigerian designer had just started to show in Milan. His eponymous menswear brand had debuted for Autumn/Winter 2021, softening his tailoring, and with another sighting of the covetable Ata rodo bag.

On the brighter side, the Spring/Summer 24 show held from September 19 to September 25 still saw a contingent of African designers, both debutants and those returning, each with diverse manifestos on identity, belonging, and community.

While some came from Nigeria (Maxivive, Nkwo) and Cameroon (Zenam), more than 1o brands came from South Africa, arguably the country’s biggest overseas delegation in a fashion season.

 

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